CHILEAN STARTUP DEVELOPING BUSINESSES IN THE METAVERSEPublished on:
The initiative was born in 2022 as an idea of the publicist Claudio Guti and the computer engineer Miguel Pastenes.
The digital transformation accelerated by the pandemic has challenged companies to prepare for a scenario where they will have to be inserted in the virtual. Thus, environments such as the metaverse have returned to the fore in 2022, being one of the most heard terms in recent months and which promises to be one of the most significant disruptions in the coming years.
What's more, according to the most recent report by Grand View Research, this virtual world could be worth US$678 billion in 2030. In this context, the national startup metaJungle emerged, the first expert consultancy in the development of business models in the metaverse in the country, which also opened its corporate offices in this environment, thereby initiating the development of the first Chilean city in the metaverse.
The initiative was born in 2022 as an idea of the publicist Claudio Guti and the computer engineer Miguel Pastenes, whose purpose was to open a company focused 100% on this new technology and generate a concrete way to take brands, institutions and companies to the next level. of immersive experience. To do this, they formed a partnership in less than three months and founded the consultancy that today has more than 25 people working on this project.
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